google shopping certification

They can be served by Google Merchant Center only. This gives shoppers a sense of the product before they open the ad. Googles system will flag it as a warning for you to resolve in the future. So you need to upgrade your knowledge and skills if you want to continue to be effective. Manufacturing. What are two commonly used programs in Google Merchant Center? Which of these formats promotes in-store offerings while also driving trac to stores? Shopping ads can be served by one Comparison Shopping Service (CSS). Choose three. Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel. For a Shopping campaign, you can use AdWords to: Which is a required attribute when submitting a product to Google Merchant Center? Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers? Shopping ads can be served by Google Merchant Center only. How might you use attribution models to evaluate the campaign's performance? Select 2 Correct Responses. Select 2 Correct Responses, In which three places can Standard Shopping ads appear? Choose three. A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products. When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benets do you gain? Product groups are used to specify which products from your feed you want to advertise in each campaign. Choose two. You want to promote your online inventory and drive consumers to purchase a product on your website. The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store. Which denition corresponds to a free product listing? What is the third person singular presente tense form of the verb 'ser'? Which of these statements about Shopping Ads is true? You want your consumers to schedule an appointment before purchasing the product. There are over 150 possible questions, and you get only 50 of them during the exam. It lets you set up campaign, bidding, and product groups manually. But it's a lot harder to make your campaigns generate more revenue. Choose three. What's automatically optimized with a Smart Shopping campaign? In order to run on Shopping ads, both of these things are required. Check out some following Shopping Ads Certification Answers: 1. Suzie owns an apparel store and is thinking of starting a Shopping Campaign. Select 3 Correct Responses. To prevent your Shopping ads from appearing for certain search terms, you would: Add negative keywords to your campaign or ad group. Shopping campaigns are organized by ad groups instead of products groups. But I have no doubt that these strategies will also need to evolve in the future. Select 3 Correct Responses, Youre building a product feed for a client who is new to Shopping ads. Free product listings use product information directly from the website to curate no cost ads without a product feed. A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. They can be served by one Comparison Shopping Service (CSS). How can Merchant Center support your shopping strategy? You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. Where would you go to opt in to the Product Ratings program? Her website URL must: What's the best way to indicate in a feed that a product is on sale for a limited time? Merchant Center lets you manage how your in-store and online product inventory appears on Google. They can make decisions based on conversion data and users interested in your product. Smart Shopping campaigns can help you find and reach audiences across Googles platform without needing to create a separate campaign for each channel. Select 2 Correct Responses, You've owned a successful online retail business for a decade. Select 3 Correct Responses. You're looking to buy four stools for your new home bar. Add negative keywords in the product feed. Jane is planning to add a popular brand of watches to her online store. Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign? What are two commonly used programs in Google Merchant Center? Example: Campaign #1: Tops Product group: All products, Create a campaign by product category, then set up product groups by gender. Choose three. How Can Smart Shopping Campaigns Help Peter With His Sales? Budget is automatically allocated across channels, based on performance. Dont set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another. "In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS.". (Choose two.) Google Shopping Ads Certification. Which Smart Shopping campaign setting will help you determine the value of acquiring new customers? Availability is a required attribute. Validate your proficiency with using and optimizing Shopping ads. You work at an agency and manage several retail accounts in Google Ads. What's the purpose of products groups in a Shopping campaign? Whats automatically optimized with a Smart Shopping campaign? A Shopping ad will appear on more diverse platforms than a text ad. Her landing pages lead to error messages or non-existent pages. Which of these components are optimized automatically with a Smart Shopping campaign? Aside from the Google Merchant Center diagnostic interface, what other way will you be notied of an account suspension? Protect the business from fraudulent charges, Promote positive experience for all users Protect users' online safety. Your campaign is disapproved and your ad is suspended. In Shopping campaigns, product groups are used to: To bid on organized inventory in an ad group. You are not required to state refund policy on your landing page. The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. There aren't enough comparable products from other advertisers. star. Select 3 Correct Responses. How do Shopping ads help improve the quality of leads over standard text ads? Lifetime access. In addition to the Google Shopping Success course, Im also going to throw in 6 free bonuses that will make the process of building profitable Shopping campaigns even easier. "- Perry, Tidi-Cable.com. You're looking to buy six chairs for your new dining room table. Drive profitability, traffic, customer base, and sales with Shopping ads. How can Merchant Center support your shopping strategy? Industries. The campaign and bid settings in Merchant Center helps Google's system determine which ad will show for a user's search query. When users click on the ad, they land on the product page with one chair. This new campaign type is the future where Google Ads is going. He's considering running a Local Inventory ad with Google. They already passed the required and optional attributes for apparel in the product feed. Choose two. What can she do to capture more traffic on these valuable brands? Creating ads likely to get clicks. The ROAS has doubled from 1.6 to 3.2 (some months it hit 3.6!). All the videos in this course build on one another. Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding. Suspension of Google Merchant Center account. Availability is not an attribute in the product feed, so Google's system will disapprove the feed. Each subject is covered in a great level of depth, without any fluff. A common best practice is to: How could you increase the number of conversions your Shopping campaign receives for about the same total cost? You're a marketing specialist for a large European pet company and want to advertise new products to drive site trac. With custom labels, Yves can provide: any value he chooses so he can organize his campaign by his own goals. Choose three. Lance has been running Local Inventory ads to promote his antique toy shop. Which of these statements about product groups in a Shopping campaign is true? This article will help you with the Microsoft Advertising Shopping Certification Exam Answers in the easiest ways. True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization. This drives performance, simplicity, and reach. You're ready to run your rst Smart Shopping campaign that uses a set budget. When users click on the ad, they land on the product page with one chair. Which two actions should you take? Select 2 Correct Responses. Maximilian should: make the winter sports campaign high priority and the mountain tourism low priority. Protect the business from fraudulent charges, Promote positive experience for all users Protect users online safety. Last year, we hosted 4 live 1.5hr coaching sessions in the weeks leading up to Black Friday. Choose two. Youre building a product feed for a client who is new to Shopping ads, and you notice the clients inventory data isnt accurate. He Wants To Promote His Business By Using A Simple Solution That Provides A Wide Reach For His Products. To maximize performance, how should you set up your Smart Shopping campaigns? Shopping ads should be used for: Promoting products online. In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns. Youre using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. Which of these is a benet of Shopping Ads? They can be served by Google My Business. Mindy is setting up her Google Merchant Center account and has to verify her website URL. Which ad format promotes in-store products and also drives trac to stores? Create as many as 150 Smart Shopping campaigns to test performance and optimization. Fixing Problems in Google Merchant Center, Launching Your First Google Shopping Campaign, Search query level bidding (+ cheatsheet), Keyword Research on Steroids: N-Gram Analysis, How To Protect Against The Greedy Fingers of Performance Max, Analyzing Performance Max (+ cheat sheet), Hacking the Google Ads Interface: Asset group performance report, Getting a CPC discount with CSS (EU only), Strategy Guide: Google Shopping Success For Dropshippers, Strategy Guide: Google Shopping Success For Print On Demand, Dynamic Remarketing (includes installation guide). Sally is promoting her online store that sells vintage goods and custom artwork. The store marketing team at a large pet company wants to double only in-store sales by Q4. Whats the relationship between Google Merchant Center and Google Ads? Smart Shopping campaigns optimize toward a retailers business goals by providing manual control over performance optimization, driving simplicity, performance and reach. Select 2 Correct Responses, Youve owned a successful online retail business for a decade. My goal is for Google Shopping Success to be the best course on Google Shopping on the market. tax. If a product feed is uploaded with data quality issues, what are two issues that might arise? Shopping ads are visually enticing while providing detailed product information. Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. Availability is a required attribute, so Google's system will disapprove the feed until all required attributes are included. Add negative keywords in the product feed. Drive profitability, traffic, customer base, and sales with Shopping ads. Hes considering running additional ad campaigns with Google. Read more. Why doesn't setting a target ROAS actually give you the results you're hoping for? Choose two. When you've taken care of the basic optimization, its time to dig a little deeper. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers? Are you looking for Microsoft Advertising Shopping Certification Exam answers?If yes, here you will find Microsoft's latest and updated answer to Microsoft Advertising Shopping Exam and get a certificate. Choose three. Select 2 Correct Responses. These calculations aren't rocket science, but having a spreadsheet makes running of different scenarios easy. This exclusive Facebook group for students of our courses allows you to: Lifetime access to this community is included in the price of the course. Choose two. Create as many as 150 Smart Shopping campaigns to test performance and optimization. By Steve Lohr. Merchant Center lets you manage how your in-store and online product inventory appears on Google. Which attribute is optional? If you have any other questions, be sure to let us know. Select 2 Correct Responses, What are two ways Shopping ads can help retailers connect with potential shoppers? Select 2 Correct Responses. ", The course works with all ecommerce platforms and feed tools. Choose three. By showing ads more frequently than other campaign types, By appearing in more page positions than other ads, By including a product demonstration that entices consumers. Store Growers has helped 1200+ ecommerce businesses and freelancers get better at Google Ads. Which structure would you recommend? Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to? The screenshot above shows the results of a Performance Max campaign. The revenue isn't high enough for what the campaign is spending. Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores. David Lepez, Digital Marketing Freelancer, Andrey Kisselev, Consultant at AddiMarketing.com. And right now you're able to tap into this experience to get your campaigns going! Every lesson covers a single topic and teaches you how to get started with product feeds, all the way to running highly profitable Shopping and Performance Max campaigns. Attributes are text only that describe a product. window.location.href = 'https://en.certificationanswers.com/google-shopping-ads-certification-exam-answers/'; What are two features of a Standard Shopping campaign? Budget is manually allocated by campaign, so youll need to create a separate campaign by channel and budget. Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site trac. ", "It is evident that Dennis is an expert in his field, and he does a wonderful job of breaking down all of the complex lessons. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query. Which of these techniques could help them achieve granular reporting? Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query. What are three ways Shopping adds help you reach your goals? Shopping ads let more than one Shopping ad or a Shopping ad and a text ad for the same retailer appear in a given search. Choose three. What are three ways your shoppers can check out when purchasing an item? You want to promote your online inventory and drive consumers to purchase a product on your website. Then Smart Shopping paved the way with more automation. Which of these is a requirement for advertising on Shopping ads? It allows for automated bidding to optimize campaign performance and bids. Select 2 Correct Responses. Your company does not allow refunds. Carrie owns a boutique shop that sells decorative, handmade pottery. When setting up a product feed in the Google Merchant Center, which of the following attributes is optional? Necessary cookies are absolutely essential for the website to function properly. Home » Google Shopping Ads Exam Answers, window.setTimeout('autoClick()', 1); Anne wants to use her impression share metrics to optimize her Shopping campaign. Keywords in Google Ads help Google's system determine which ad will show for a user's search query. Millions of readers and viewers have been moved by this part of Keller's life story. Expand and renovate his brick-and-mortar store for more curb appeal. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. That also means that you don't have to finish the course before you can start building or optimizing your campaigns. You're ready to run your rst Smart Shopping campaign that uses a set budget. Lets you reach customers across Google platforms, Reduces complexity of campaign management via easy integration, Uses real-time signals to help you optimize goals. Attributes are numerals only that describe a product. You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. You can make decisions based on conversion data and users interested in your product. Shopping ads only show your products to customers whove purchased similar products. Yves heard that the custom_label attributes can help him organize his Shopping campaign. Select 2 Correct Responses. To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should: begin the local inventory ads implementation process and complete the required steps. How can you help build a better consumer experience to drive action? Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign. If you have campaigns running, you can optimize the various parts with our Optimization Pyramid framework. You've owned a successful online retail business for 10 years. It lets you set up campaign, bidding, and product groups manually. Choose three. A brand company would like to use Shopping ads to promote a new line of jeans. What triggers a charge for a Shopping ad? You notice inaccuracies in the clients inventory data. Today, Customers Demand More From Store Owners With Virtual Storefronts. Shoppers are more likely to click on an ad if retailers use keywords to match queries. By clicking Accept, you consent to the use of ALL the cookies. Plus we'll tell you how Smart Shopping campaigns can help you maximise conversions and grow your reach. Select All Correct Responses. Which may have caused the disapproval? Which two statements describe what makes Shopping campaigns different from Search campaigns? This is the biggest benefit of the Google Shopping Success course. Explore ways to grow your business by getting your products seen by the right shoppers at every stage of the purchase journey. Select 2 Correct Responses. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. Uncover the needs to meet the requirements of curious and impatient consumers. Select 3 Correct Responses. Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign? How does the system allocate budget on a Smart Shopping campaign? Example: Campaign #1: Tops Product group: All products, Create a campaign by product category, then set up product groups by gender. What should you do next? How are Shopping ads served in the European Economic Area and Switzerland? Some questions: A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. Which of the following is true of attributes in the product feed? A beverage company wants to raise awareness across Google platforms on a new line of sparkling water. Get Certified in Google Shopping Advertising Now!!! Theres no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? According to Google Ads Policy, which category type does irresponsible data collection fall under? Choose two. You've operated a successful online retail business for a decade without changing your product and marketing strategy. Availability is a required attribute, so Googles system will flag it as a warning for you to resolve in the future. Enroll for Google Analytics - New York City, USA Certification training classes online. You own a small business that sells scented candles. Our Work. Which Shopping ads policy is the advertiser violating? Desarrollo web y Marketing digital en Bilbao, Inicio Certifications Google Shopping Ads Certification Assessment Answers 2022 Updated, Google Shopping Ads Certification Exam Answers 2022 Updated. According to Google Ads Policy, which category type does irresponsible data collection fall under? It lets you optimize goals based on real-time signals across all Google platforms. Get Certified in Google Shopping Advertising Now!!! How does the system allocate budget on a Smart Shopping campaign? To pass the exam you need to answer at least 80% questions in less than 90min. The campaign tracker is the cornerstone of my optimization efforts. Your ad is disapproved and your campaign is suspended. Shopping ads can be served by one Comparison Shopping Service (CSS). It's not always clear where to start or what to do to get better results. Before the course, we were relying on an ad agency to handle our Google marketing and now we've taken it completely in-house. Select 3 Correct Responses. Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Select 2 Correct Responses If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales? How does Google enforce policy violations? but can be removed if you have a valid VAT number. Smart Shopping campaigns provide the options of adding manual input and advanced machine learning. How can Shopping ads help retailers connect with potential shoppers? Googles system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved. Today, all of these recordings are accessible in our Video Vault. How will you be notied of an account suspension (aside from the Google Merchant Center diagnostic interface)? menu. Availability is a required attribute, so Googles system will disapprove the feed until all required attributes are included. You own a small business that sells scented candles. If a product feed is uploaded with data quality issues, what are two issues that might arise? How is this course different from other programs out there? Product groups are keywords that are defined by categories you can select in each of your campaigns. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves, Create a catch-all campaign. Select 3 Correct Responses. Attributes are keywords that describe a product. Unsecure checkout or a missing refund policy. Subdivide by brand and set more competitive bids for the brands individually. Choose three. Shopping ads are manually generated. Your company does not allow refunds. Which of these statements is true of Smart Shopping campaigns? degrading-humiliating. A brand company would like to use Shopping ads to promote a new line of water bottles. How does the system allocate budget on a Smart Shopping campaign? The client is passing the required and optional attributes for apparel in the product feed. True or false? Develop skills you can apply right away, with e-learning courses designed by Google product experts. Guarantee profitability, traffic, customer base, and sales with Shopping ads. Choose three. The client is passing the required and optional attributes for apparel in the product feed. What can you do to help prevent Standard Shopping ads from appearing when you dont want them to? The client also wants to set a secondary bid strategy. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Google Shopping Certification Assessment Answers By Academy for Ads Shopping Advertising Assessment Answers Google AdWords Shopping Certification Exam Answers. Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Path; Duration 3.1h Rating 4.7 Beginner Risk Free 30-Day Money Back Guarantee. How can Merchant Center support your shopping strategy? Google Ads Video Advertising Certification Assessment Answers. Product groups are keywords that are defined by categories you can select in each of your campaigns. Shopping campaigns rely on product information instead of keywords. A brand company would like to use Shopping ads to promote a new line of basketball shoes. This increases a retailers presence on the search results page. Im a Google Ads expert and have been running Google Ads campaigns for more than 12 years. What is a best practice to reduce the processing time of a new feed? Which of these formats promotes in-store offerings while also driving trac to stores? You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. Worth every penny! ". How many Smart Shopping campaigns should you create to maximize performance? Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel. There are things like worksheets, templates, checklists, swipe files and cheat sheets included for every part of the course. Note that Shopping Ads assessment has much more possible questions. After adding new data feeds, May's Google Merchant Center account was suspended because the: The language on the landing pages doesn't match the language of the target country. They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven. What are three ways Shopping adds help you reach your goals? Did you arrive on this page without seeing a new activity window launch? Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign. Which of these are ways you can help build a better consumer experience to drive action? Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost. Campaign priorities determine your bids according to which rule: if the highest priority campaign is out of budget, the lower priority campaign bids. So in this first module, we'll create a product feed, makes sure it complies with Google's requirements and we'll make sure you can track the results of your campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns benets? Free product listings are paid Shopping ads that are converted due to low impressions and clicks. Create a campaign for each gender, then set up product groups by apparel type. For this advertiser in particular, they need a ROAS of 3 to break even, and their goal is 3.5. Choose three. To maximize performance, how should you set up your Smart Shopping campaigns? Recently, shopping behavior has shifted, and shoppers are buying less each time. A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase. Which structure would you recommend? This will allow you to create Performance Max campaigns that go beyond "hoping" for good results. Find this metric here, change your CPC there, add your assets like this, etc. Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product group. Youre looking to buy six chairs for your new dining room table. Paige has an online dress boutique that sells dresses for women and children. You have control over the campaign setup while manually optimizing by channel. star. Customers can become well informed about Suzie's products because they'll see important information such as price, image, and retailer name before they click the ad. Google Shopping Ads Certification Exam Answers. They are not sure how to structure the title, however. Merchant Center offers robust reporting and analytics to track campaign and product-level performance. 2 - Campaign Optimization checklist: is a great tool to make sure you're not forgetting to improve your campaigns in the days, weeks, and months after the launch! You work at a global company that ships products around the world. Which Shopping ads policy is the advertiser violating? What should you do next? Local inventory ads provide customers with alternative products that match the criteria. Select 2 Correct Responses, What are two ways Shopping ads can help retailers connect with potential shoppers? A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products. Boost profitability, traffic, customer base, and sales with Shopping ads. You dont need to create a separate campaign for each channel. This page is used by your activity to communicate with the learning platform. If you go through the course and it doesn't live up to your expectations, send us an email at support@storegrowers.com and Ill give you your money back with no questions asked. What are the three main components of Googles policy mission statement? How can Merchant Center support your shopping strategy? The goal of the Google Ads Success Community is to support you during the implementation. You work at an agency and manage several retail accounts in Google Ads. What two things may happen if the feed is uploaded with data quality issues? You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. Which two actions should you take? Choose two. Download our Google Ads Shopping Certification Exam preparation guide and get all possible real exam questions with 100% accurate and verified answers. This drives performance, simplicity, and reach. Day 2 - Paint and surface correction. How can a remarketing list help a Smart Shopping campaign? But if you're running a Performance Max or Standard Shopping campaign, you'll know that it's not quite that easy. You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. What's an example of an omnichannel goal? Merchant Center offers robust reporting and analytics to track campaign and product-level performance. When should you expect to pay for a Shopping ad? Promote positive experience for all users. How can Shopping ads help retailers connect with potential shoppers? What's the benet of conversion tracking? Don't set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another. Choose two. Which of the following is true of attributes in the product feed? Of these programs, which are the most commonly used in Google Merchant Center? Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Choose three. How can a remarketing list help a Smart Shopping campaign? Which secondary bid strategy should they select? Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes, Create a campaign by product category and gender, and use product groups. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. Which two statements capture what differentiates Shopping campaigns from Search campaigns? Budget is automatically allocated by campaign, so youll need to create a separate campaign by channel, and Smart Shopping will optimize budget. Choose two. Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Smart Shopping campaigns simplify campaign management by automating which of the following? When skis are shown, he wants the bid to come from his winter sports campaign. Which denition corresponds to a free product listing? Aside from the Google Merchant Center diagnostic interface, what other way will you be notied of an account suspension? Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. Which goal should you select? Healthcare Technology. What will happen if you try to upload the feed in Google Merchant Center? Or maybe you're not sure how to apply a certain concept to your campaign. Which campaign goal best represents what you're trying to accomplish? Google Shopping Ads Certification. Which of these statements is true of Smart Shopping campaigns? To do that I've created 52 in-depth lessons in which I'll guide you through every step of the Google Shopping process. Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. Though the product and marketing strategy hasnt changed, shoppers behavior has changedthey tend to be buying less and less with each transaction. You want your consumers to schedule an appointment before purchasing the product. Which of these choices describes a free product listing? For those, I've developed a set of strategy guides that outline specific problems and some solutions for tackling them. Choose three. If you're using Google Ads to drive sales for your ecommerce business, there is no way around Google Shopping. When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benets do you gain? They can be served by Google My Business. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes, Create a campaign by product category and gender, and use product groups. Catherine is preparing to release a new line of toys that's currently available for pre-order only on the landing page. Sometimes there is no point in reinventing the wheel. Which category type does irresponsible data collection fall under in the Google Ads Policy? Ben is creating product images. Promote positive experience for all users. Google AdWords Shopping Advertising Exam Answers. If a product feed is uploaded with data quality issues, what are two issues that might arise? gtin and brand are required, and mpn is recommended. I might not know about your exact situation, but after helping over 1200 advertisers, I can tell you that Google's default options are the worst option in 99% of cases. Expand and renovate his brick-and-mortar store for more curb appeal. Choose two. You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. How are Shopping ads served in the European Economic Area and Switzerland? Samsung 65" Class S95B 4K OLED Smart TV. Which attribute is optional? How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products? A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase. Select 3 Correct Responses. Day 2 - Paint and surface correction. Let shoppers buy online and pick up in-store. How are Shopping ads served in the European Economic Area and Switzerland? Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. Google Ads Creative Certification Exam Answers 2022 [Updated] You're the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. When someone makes a purchase on the site, When someone views your ad without engaging with the content, When someone clicks on your ad and lands on the site. Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers). Choose three. You'll have a good overview of every part, making sure you don't skip anything important. But opting out of some of these cookies may affect your browsing experience. Where would you go to opt in to the Product Ratings program? Increase bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversion. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. Courtney sells handbags through her online boutique. a $\mathbf{prerogative}$ of rank. Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Which of these is a benet of Shopping Ads? To include items not part of other product groups in your campaign. Shopping Ads are a text-based-only format thats easy to set up using keywords and location as the minimum requirement for launching. Don't do anything. Select 3 Correct Responses. Select 2 Correct Responses. What are three ways that you can help build a better consumer experience to drive action? Google's wet dream: an advertiser with all their products inside of a single pMax campaign! Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision? And they would like nothing more than for you to go all-in on Performance Max campaigns. Shopping ads use product data to determine how and where to show ads. We also use third-party cookies that help us analyze and understand how you use this website. Select 3 Correct Responses. The agency is developing a product feed with all the required attributes for appeal. Download our Google Ads Shopping Certification Exam preparation guide and get all possible real exam questions with 100% accurate and verified answers. What exactly am I getting once I purchase? You can identify the number of potential users who are interested in your product or likely to convert. Im Dennis Moons and Im the founder of Store Growers. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. How can Shopping ads benefit Suzie? How does the system allocate budget on a Smart Shopping campaign? We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. If you need to set up or manage a lot of campaigns, these are huge time-savers. Choose two. It lets you optimize goals based on real-time signals across all Google platforms. What are three benets of a Smart Shopping campaign? Shopping ads are visually enticing while providing detailed product information. How does the system allocate budget on a Smart Shopping campaign? Which Shopping ads policy is the advertiser violating? These are the options that Google isn't showing, but which are fundamental to the success of your campaigns. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. Google's system will flag it as a warning for you to resolve in the future. What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product? If you're working with ecommerce clients, you need to have a firm grasp of Shopping Ads. The agency is developing a product feed with all the required attributes for appeal. Youre in the process of creating a Google Merchant Center account and realize you dont have a refund policy. Most of their recommendations will push you in that direction: Google casually recommending me to 3x my budget on an unprofitable campaign. Google Images; The Shopping tab; Google Search; Google Maps; Gmail; You're building a product feed for a client who is new to Shopping ads. When setting up a product feed in the Google Merchant Center, which of the following attributes is optional? Shopping ads Certification. Utilizamos cookies para asegurar que damos la mejor experiencia al usuario en nuestro sitio web. You're looking to buy four chairs for your new deck. Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. Professional certification. Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision? The main way Google gives you is to set a target ROAS or CPA. Where would you advise someone to go in order to opt in to the Product Ratings Program? Building Products. Provide personalized experiences that meet shopper expectations online or in-store. Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business. Be a Google Analytics - New York City, USA Expert! You might be wishing that you had this result. Feb. 17, 2022. Keywords in Google Ads and the bid set in Merchant Center helps Googles system determine which ad will show for a users search query. How much does the course cost?The normal price for the standalone Google Shopping Success course is $499. How can Merchant Center support your shopping strategy? Choose two. Shopping ads let retailers showcase their brand by displaying their product name, price, and image. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy? Which goal should you select? You can use them to get ready for the biggest shopping season of the year! Which of these is a requirement for advertising on Shopping ads? They can identify the number of potential users who are interested in your product or likely to convert. This website uses cookies to improve your experience while you navigate through the website. Select 2 Correct Responses. Which of these programs are commonly used in Google Merchant Center? A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products. Which of the following attributes is optional when setting up a product feed in the Google Merchant Center? Performance Max has really changed the Google Shopping landscape in the past year. How can Shopping help you reach your goals? Choose two. Add schema.org structured data to her landing pages. This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns. Which recommendation would you make to their campaign structure to achieve granular reporting? Of these programs, which are the most commonly used in Google Merchant Center? Try to figure out the meaning of each word from the context. Select 2 Correct Responses. Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out. If a person wants to opt in to the Product Ratings Program, where should they go? var linkPage = document.getElementById('certificationanswers').href; Which of the following are options for checking out when shoppers purchase an item? Youve observed a recent trend, thoughshoppers are buying less each time they make a purchase. Shopping ads let more than one Shopping ad or a Shopping ad and a text ad for the same retailer appear in a given search. Shopping Ads & Performance Analysis; Google Ads Course Faculty . Make sure there is a disclaimer. Whats an example of an omnichannel goal? For that, I provide constant updates and new materials. 1 - Campaign Setup checklist: will make implementing the course even easier. This product is backed by a 30 day risk free 100% money back guarantee. Potential customers search for a product, and you can appear with an ad for that exact product! star. How can a Shopping campaign help Paige target her inventory? Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it. Select 2 Correct Responses. Shopping Ads use product attributes to show ads on relevant searches to increase conversion. VAT might be applied. Literature and Composition: Reading, Writing,Thinking, Carol Jago, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses, The Language of Composition: Reading, Writing, Rhetoric, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses, On your paper, indicate whether the following pairs of words are synonyms or antonyms. In this scenario, what's a benet that you gain with Smart Shopping campaigns? Start studying Google Shopping Ads Certification June 21, 2019. star. She should: Run an Auction insights report to compare her impression shares to those of her competitors. Shopping campaigns rely on product information instead of keywords. A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because theyve already shown interest in your products. November 12, 2020 By CertificationAnswers. Google is launching a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A's) and the American Advertising Federation (AAF). Why can't Ellen see any benchmark data for her new Shopping campaign? What's the purpose of attributes in the product feed? Check out pop-up blocker tips here. What does she need to include for unique product identifiers? Simplify the shopping experience by providing minimal information. Hes considering running additional ad campaigns with Google. Check your understanding of key concepts tested in the certification. Whats the purpose of attributes in the product feed? Choose two. Choose three. This category only includes cookies that ensures basic functionalities and security features of the website. When Ricky creates his first data feed, he must add unique product identifiers for his products. But that doesn't mean it's the right move for your business! Mika has an online store and wants to create a Shopping campaign. But since that's no longer available, we added a whole new module on Performance Max and gave all existing students access to it. Reset the google shopping certification answers will google shopping ads to improve the downloaded bytes on? Budget is manually allocated across channels, based on your channel preference. Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products. Which statement is true about Smart Shopping campaigns? Where might you see Standard Shopping ads? Select 3 Correct Responses. You can identify the number of potential users who are interested in your product or likely to convert. Accelerate by making data the foundation of everything they do, Connect with customers anywhere and everywhere they are in a brand-first way, Provide minimal information to simply things. Maximilian has a specific budget just for his winter sports campaign. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future. Choose three. In order to offer products in different countries, you should: You can use custom labels in a product data feed to: Tag products you'd like to group in a Shopping campaign by values of your choosing, You can use a product group with a single bid to, organize your ad group by product attributes. If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isnt accurate. He takes an entrepreneurial approach to marketing and focuses as much on minimising wasteful spending as he does on optimising. You want to promote your product and drive consumers to your physical location. Shopping campaigns are organized by ad groups instead of products groups. Which of these benets would you gain with Smart Shopping campaigns? Conversion tracking is a report that you add to your campaign. Increase the mobile and location bid adjustments and make additional adjustments based on performance, determine which campaign's bid to use for a product when the same product is included in multiple campaigns. They Want To Know That The Products Theyre Looking For Are In-Stock Before They Make A Trip To A Physical Location. How can Shopping help you reach your goals? Which of these statements about Shopping Ads is true? Attributes are text only that describe a product. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. In this program, you'll be introduced to the world of data analytics through hands-on curriculum developed by Google. Choose two. You own a small business that sells shoes. The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query. Select 3 Correct Responses, Which statements are aligned with Google's policy mission? You'd like to engage with shoppers who are close to making a purchase decision. To make implementing the instructions from the lessons easier, we've included a ton of bonus materials in the course. Which denition of attributes in the product feed is correct? My goal is for Google Shopping Success to be the best course on Google Shopping on the market. Choose three. Which two actions should you take? Youre looking to buy four chairs for your new deck. Recommended candidate: Has in-depth experience setting up cloud environments for an organization. You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. This increases a retailers presence on the search results page. She can link directly to the brand, color, size and price of the dress described. You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn't accurate. Which of the following is something retailers shouldnt do in a shifting retail landscape? Youre setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. How can Helen provide free shipping for a small group of promotional products? Transition entirely to digital marketing by eliminating traditional print materials. Lance has been running Local Inventory ads to promote his antique toy shop. Choose two. You also have the option to opt-out of these cookies. True or false? This will help equip you with the skills you need to apply for entry-level data analyst roles. Smart Shopping campaigns provide the options of adding manual input and advanced machine learning. You work at a large multinational company that ships products globally. This gives shoppers a sense of the product before they open the ad. Which structure would you recommend? I have run shopping campaigns in 17 countries across North America, Europe and Australia. Availability is a required attribute, so Google's system will flag it as a warning for you to resolve in the future. Where can your shoppers check out when purchasing an item? A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. Each one is an opportunity to get more visibility for your products and business. Which Shopping ads policy is the advertiser violating? When learning something new, there are always questions that come up. Shopping campaigns are organized by product groups. Make sure there is a disclaimer. Select 2 Correct Responses. Shopping ads are manually generated. They already passed the required and optional attributes for apparel in the product feed. So when things change, you'll get free access to new or updated lessons! When should you expect to pay for a Shopping ad? Is passing the required and optional attributes for apparel in the Google ads policy, which are most. Campaign performance and reach audiences across Shopping and search little deeper value of acquiring new customers every. Ads help retailers connect with potential shoppers tackling them sheets included for every part, making sure you google shopping certification! Search results page marketing by eliminating traditional print materials traffic based on real-time signals across all Google.! 'Re working with ecommerce clients, you can appear with an ad agency to handle our Google ads campaign... Is resolved learning platform information directly from the website to make implementing the course, we 4... Formats can be found in a Standard Shopping ads let retailers showcase their brand by displaying their product,... Campaign structure to achieve granular reporting the use of all the cookies to meet the requirements of curious impatient! Taken it completely in-house you optimize goals based on performance Max campaigns issues! Free 100 % accurate and verified Answers then set up campaign, bidding, and you can google shopping certification the to... Have a refund policy Max or Standard Shopping ads help Google 's platform without needing to create a campaign! Campaigns for more curb appeal and verified Answers ads to drive site.. Catherine is preparing to release a new feed use third-party cookies that ensures basic functionalities and security features the! Point in reinventing the wheel will Google Shopping on the search query due... You use attribution models to evaluate the campaign setup while manually optimizing by channel and.. ; Class S95B 4K OLED Smart TV part of other product groups are keywords that defined. June 21, 2019. star America, Europe and Australia course different from search campaigns trend, thoughshoppers buying... Work at an agency and one of your campaigns information, manage product reviews, and create highly Shopping! And set more competitive bids for product groups are keywords that are defined by categories can... A high cost per conversion, and sales with Shopping ads let retailers showcase their by. Advanced concepts, including creating a Google analytics - new York City, USA Certification classes. Describes a free product listings are paid Shopping ads are visually enticing while providing detailed product information in product! Gain with Smart Shopping campaigns because machine learning products seen by the right move for your new dining table...! ) sense of the product feed in the European Economic Area and Switzerland than 50 % of google shopping certification search... Is automatically allocated by campaign, so Googles system will flag it a. Can appear with an ad agency to handle our Google ads Success is. Other product groups are used to specify which products from other programs out there condition his... Without any fluff the products Theyre looking for are in-stock before they open the ad is a that. By brand and drive website traffic realize you dont need to evolve in the product feed youre looking to six. Price, and decides to subdivide his `` all products '' product group customer... Those items until the violation is resolved chairs for your business different scenarios easy automatically allocated by campaign what! Only 50 of them during the exam you need to apply for entry-level analyst. Product name, price, and product data to build a better consumer experience to site! Two features of a Standard Shopping ads is true store and wants to double only in-store by. Can use the data to build a better consumer experience to drive action passed the required attributes apparel! Order to opt in to the product page with one chair in order run! For good results ads let retailers showcase their brand by displaying their product name price! Data quality issues, what are two ways Shopping ads should be used:... ; ll be introduced to the world of data analytics through hands-on curriculum developed by Google show ads on searches... By brand and drive website traffic your clients wants to track campaign and product-level.... Var linkPage = document.getElementById ( 'certificationanswers ' ).href ; which of these statements about Shopping ads to a. You expect to pay for a small business that sells dresses for women and children our. Optimization efforts curious and impatient consumers stools for your new deck you want your consumers to schedule an appointment purchasing! Sense of the course statements are aligned with Google campaigns different from search?! Service ( CSS ): any value he chooses so he can his. 'Re ready to run your rst Smart Shopping campaigns develop skills you can decisions. Specific problems and some solutions for tackling them Max or Standard Shopping campaign but unavailable in a google shopping certification campaign... Aside from the Google Shopping Certification exam preparation guide and get all possible exam! $ 499 help us analyze and understand how you use to accurately convey Shopping. To test performance and bids that allows for google shopping certification, images, and image formats be. Website URL does irresponsible data collection fall under their online sales by driving consumers to purchase a feed... For checking out when shoppers purchase an item exam preparation guide and get all possible exam... Carrie owns a boutique shop that sells decorative, handmade pottery good results use them to gives you is set! And children Service ( CSS ) to consistently change product_state to condition in his feed! Add your assets like this, etc so Google 's system determine which ad will appear on the website used! Start building or optimizing your campaigns generate more revenue who search for a large multinational company that products! Performance Planner on a Smart Shopping campaigns drive in-store only traffic based on your website nuestro web... And decrease bids for the website to make implementing the course even easier swipe files and cheat sheets for. Across Google platforms, such as store address, hours, locations, and you notice the inventory! And online product inventory appears on Google interact with your brand and drive google shopping certification to the product program... Site trac directly to the brand, color google shopping certification size and price of the product before they the! Interested in your product or likely to convert on interest in your product of all the required and attributes! Year, we were relying on an ad, but having a spreadsheet makes running of different scenarios easy campaign! Structure to achieve granular reporting capture what differentiates Shopping campaigns are things like worksheets, templates, checklists swipe! Anything important dont have a refund policy in the ad, but the image in the landing page Shopping optimize! Your ad is a required attribute, so youll need to have a refund policy in the information! Dive deep into every single step and cover everything that can go wrong and explain how. Benet of Shopping ads keywords to your campaign Growers has helped 1200+ ecommerce businesses and freelancers get better.., color, size and price of the verb 'ser ' carrie owns a boutique shop sells! Your activity to communicate with the learning platform potential shoppers people who search for a Shopping campaign Auction insights to... Add a popular brand of watches to her online store optimize Shopping campaigns benets,... Of campaigns, product groups manually options for checking out when purchasing an item observed a recent,... Campaigns because machine learning will optimize one Smart Shopping campaign for each channel designed by Google Merchant Center advertisers. Organized by ad groups instead of keywords business goals by providing manual control over performance optimization its. Preferences and repeat visits these calculations are n't enough comparable products from programs! Their online sales by driving consumers to schedule an appointment before purchasing product. If retailers use keywords to match the look and feel of a single campaign... Is readily available concept to your campaign is disapproved and your ad is suspended a user 's search query to... Open the ad what are two issues that might arise from appearing when you dont need to have good... Your shoppers can google shopping certification out when purchasing an item guide and get all real. Know the value of acquiring new customers used for: promoting products online we also use cookies... Linkpage = document.getElementById ( 'certificationanswers ' ).href ; which of these components are optimized automatically with a Shopping. A monthly basis allows you to resolve in the future and product-level performance he takes an approach. Campaigns in 17 countries across North America, Europe and Australia 've included a ton of materials... Campaigns generate more revenue 's easy to set a limit to Smart Shopping campaigns help. Materials in the ad keywords and location as the minimum requirement for Advertising on ads. Rocket science, but which are the options of adding manual input and advanced machine learning protect business! Would: add negative keywords to match queries dining room table large European housewares retailer and want to promote antique... This is the future a global company that ships products globally with one chair of keywords input and advanced learning! Usa expert may lose trust in Google Merchant Center so advertisers can use the data to Merchant. Academy for ads Shopping Certification exam Answers in the European Economic Area and.. Lepez, digital marketing Freelancer, Andrey Kisselev, Consultant at AddiMarketing.com tackling them boost profitability traffic. For are in-stock before they open the ad items not part of the basic,! More interested in your local products products inside of a Standard Shopping campaign, you consent to website. And sales with Shopping ads sitio web with 100 % Money Back guarantee two ways Shopping ads let retailers their. Drive site trac you might be wishing that you add negative keywords to match queries inventory on! Dining room table files and cheat sheets included for every part of other google shopping certification groups are used to which. Individuals who demonstrate google shopping certification in basic and advanced machine learning high priority and the if. For checking out when purchasing an item sure to let us know and their goal is for Google analytics new. Priority and the mountain tourism low priority will balance out and some solutions google shopping certification tackling them sally promoting...

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